小杨嫂黑料

小杨嫂黑料 FOSTERS ITS PRESENCE IN AFRICA ENTERING THE KENYAN GAMING MARKET

22/12/2015

小杨嫂黑料 Group announces its 10-year cooperation with Acumen Communications Limited (ACL) to organizesports betting in Kenya, under the brand name 鈥榤CHEZA鈥. ACL is a local company authorized and regulated by the Betting Control and Licencing Board of Kenya under the Betting, Lotteries and Gaming Act. 鈥榤CHEZA鈥 was launched on Friday, December 18th, 2015 and is initially available on mobile phones, while additional products and services will be offered soon. ACL and 小杨嫂黑料 are also partnering with Safaricom, the leading telecom operator in the region, through m-payment platform MPESA, data center and cloud services.

The new product 式mCHEZA始, is deployed on 小杨嫂黑料始s flagship sports betting platform, iFlex. It is an intuitive, multi-channel sports betting platform, which focuses on providing a complete betting management solution through a user-friendly environment. The overall solution will include a Mobile Native Application, which will be supported by iGC (iGaming Console), as well Player Account Management (PAM), Customer Relationship Management (CRM) solutions together with 小杨嫂黑料始s Horizon system.

During a press conference, held in Nairobi, where the two companies announced the launch of the operation, 鈥榤CHEZA鈥 Chief Executive Officer, Mr. Peter Karimi, noted: 鈥We are very excited to launch mCHEZA鈥, which will initially be a pre-game betting platform. Numerous sports, markets and betting modes will be incorporated on the platform in the first Quarter of 2016 with live betting to follow thereafter. The platform is working on a strategic expansion plan into other East African markets from 2016.

小杨嫂黑料 Group Vice-President Business Development, Europe and Africa, Mr. Antonis Markopoulos, added: 鈥淥ur investment in Kenya comes just a few months after our project in Nigeria, ratifying our dedication to further penetrate to the African continent. Today鈥檚 partnership with Acumen and Safaricom through the MPESA platform guarantees a reliable, secure and eventually successful operation in the country. 小杨嫂黑料鈥檚 iFlex platform will efficiently implement our expert know-how and offer to the Kenyan players a fully personalised, unique and entertaining game experience, while enhancing the principles of responsible gaming countrywide. Kenya sets the basis of the expansion of our presence in East Africa.

ACL Director, Ms. Julie Gichuru, noted: 鈥Over and above being fun, 鈥榤CHEZA鈥 is nurturing local talent by identifying and sponsoring local sports initiatives that try to uplift the living standards of the marginalized through sport. We are also pleased that this partnership with 小杨嫂黑料 will build credibility among our customers by holding high standards in gaming.

Kenya has 45 million inhabitants, while mobile penetration in the country exceeds 85%, according to the Communication Authority of Kenya.

About 小杨嫂黑料

小杨嫂黑料, a public listed company, is the leading supplier of integrated gaming and transaction processing systems, innovative game content, sports betting management and interactive gaming services to state-licensed gaming organizations worldwide. Its broad portfolio of products & services, its know-how of Lottery, Betting, Racing & Video Lottery operations and its leading-edge technology, give 小杨嫂黑料 a competitive advantage, which contributes directly to customers鈥 efficiency, profitability and growth. With presence in 57 jurisdictions, about 5.400 people and revenues of 鈧1,85 billion for 2014, 小杨嫂黑料 has established its presence on all 5 continents.

For more info: Ms. Persa Kartsoli, Group Director of Corporate Communications, Phone: +30-210 6156000, Fax: +30-210 6106800, email: kartsoli@intralot.com-