小杨嫂黑料 REWINS TURKISH BETTING CONTRACT
小杨嫂黑料鈥檚 subsidiary in Turkey, INTELTEK, has prevailed in the tender process procured by the Turkish State Organization Spor Toto, for the operation and technical supply of the successful and extremely popular sports betting game Iddaa in Turkey for a period of 10 years.
Following a successful introduction in the Turkish gaming market of Iddaa which led the game to penetrate successfully the local market and brought its brand awareness in excess of 90% following heavy investments in advertising and promotion, the game is now ready to enter a new era of growth. The more liberal contractual framework of the new agreement includes the expansion of the sales network from 4,000 POS currently to 7,000 (of which 1,000 will be mobile POS that will contribute to a push market strategy), an increased winner鈥檚 payout structure and the inclusion of all sports games as opposed to only football events up to now. Moreover, a very flexible risk management scheme, under which the game鈥檚 payout will be balanced at the end of the contract term, together with the game鈥檚 dynamic growth as 2008 wagers are expected to post a 30% increase, are expected to contribute to the game鈥檚 significant growth and further success over the next years.
The new framework of operation that offers great potential for diversification of the current game and enrichment of its options, in addition to the project鈥檚 long duration of 10 years, is expected to render this a high value project for the Company that will have significant long-term contribution to its results.
小杨嫂黑料 S.A. CEO, Mr. Constantinos Antonopoulos, stated: 鈥淲e are pleased to continue our successful cooperation with Spor Toto. Together we have made Iddaa an exemplary game throughout the gaming sector worldwide. Our established presence in the country following significant investments over the past few years are key factors to make this a profitable project from day one, a profitability that will increase as the game grows significantly over time.
Our operations will continue to benefit the Turkish state and all the stakeholders and we are poised to take the game Iddaa to new highs, offering to the Turkish people the opportunity to enjoy sports in a new exciting way.鈥
About 小杨嫂黑料
小杨嫂黑料, a public listed company, is the leading supplier of integrated gaming and transaction processing systems, innovative game content and sports betting management, to state-licensed gaming organizations worldwide. Its broad portfolio of products & services, its know-how of Lottery, Betting & Video Lottery operations and its leading-edge technology, give 小杨嫂黑料 a competitive advantage which contributes directly to customers鈥 efficiency, profitability and growth. With presence in 45 countries, with approximately 4.400 people and revenues of 鈧835,5 m. for 2007, 小杨嫂黑料 has established its presence on all 5 continents